For average business owners, names like WordPress, Joomla, Shopify, Magento, Wix, and Weebly might sound like alien names. The process of building a website brings these names into your life since they’re all platforms used to build websites.
Many people ask, why do you use WordPress? Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress? If you’re asking these questions, then you’re at the right place. In this article, we have compiled a few reasons why you should use WordPress, in what ways you can use WordPress, and who is using WordPress.
WordPress used to be just a blogging platform in the past. But it has evolved so well over the years that WordPress is by far, the most popular open source Content Management System (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.
Today, WordPress is used by approximately 75 million websites available and here are a few reasons why it’s our top choice for clients:
1. WordPress is Used by ~30% of ALL Websites
Around 30% of all websites on the Internet use WordPress. That number is astounding if you think about it. More than one in every four websites that you encounter are using WordPress. There’s a reason all those sites choose WordPress, too! And that’s kind of what this post is about.
“WordPress is used by nearly 30% of all websites”
2. The Most Popular CMS in the World
WordPress holds the largest CMS market share by far and currently accounts for over a quarter of all websites. As a result, many users are already familiar with the WordPress CMS, requiring less staff training when building a new site.
Due to its amazing features, many of the top brands use WordPress to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more.
According to the survey made in 2017 byW3Techs after identifying the CMS of the top 1 million domains, it shows clearly that WordPress is killing it.
The list is endless, but here’s a taste of the types of websites you can make with WordPress:
Blogs like Mashable or TechCrunch.
ECommerce sites like eBay or Alibaba.
Personal websites for self-promotion.
Business directories like Yellow Pages or Yelp.
Q&A websites like Quora.
Non-profit websites for collecting donations.
Wikis and knowledgebases.
Media-centric sites like YouTube.
Auction and coupon sites.
3. WordPress is Mature
WordPress is 15 years old. This Sunday, May 27th, marks the 15th anniversary of the first release of WordPress. During these 15 years, WordPress has been refined, tested, and enhanced. In the process, it has evolved into a world-class web publishing system.
4. Open Source with Room for Expansion
WordPress can be self-hosted, so there are no additional costs for downloading, installing, and upgrading. There are more than 50,000 WordPress plugins (often free), such as slideshows, contact forms, SEO optimization, etc. and more than 2,500 WordPress themes to match your business or blog.
Whether you want a photography theme, magazine theme, portfolio theme, or an eCommerce theme. There is a perfect theme available for every kind of website.
*** Note: Nashmi Marketing licenses the premium plugins we deploy on websites at no additional cost to you.
To run WordPress, all you need is a domain and web hosting. We recommend SiteGround because of the amazing website speed that you can get, perfect customer support that replies within 10-15 minutes.
5. Highly Customizable for Great Flexibility
WordPress is and became very popular because it meets the demands of many users with its flexible framework, which allows designers and developers to create and modify layouts and applications.
Our team has experience extending WordPress functionality, as well as incorporating a wide range of plugins, to meet your unique demands.
6. Social Media Integration
People can easily post comments on your site using their own social network accounts. WordPress makes it simple for people on social media to find and interact with you using accounts they already have established.
7. WordPress is Multilingual
Not a native English speaker? No worries! The WordPress translation team has translated WordPress into 169 different languages. Many plugins also offer translated versions, and you can easily create a multilingual site using plugins like Polylang or Weglot.
8. It Supports Numerous Media Types
Feel free to check out the long list of accepted file types for WordPress, but know that the following primary categories are all accepted:
In my own experience, I’ve never had WordPress tell me that a file is not supported. You can expect to upload common files like .jpg, .png, .gif .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv, and .avi.
9. Designed for anyone, not just developers
WordPress is used by millions of people and almost every day new people are joining the WordPress community by creating their first WordPress powered websites. The reason why people quickly adapt to WordPress is that it is easy to use.
If you want someone experienced to setup your WordPress site, then our talented staff members are happy to help you get started. The best part is that you can Contact Us as we offer a free WordPress blog setup service for your website.
10. Schedule Posts
WordPress makes it easy for you schedule the things you publish. This way, you can write all your content at once, and have it published at specific times of the day, throughout many days. This is most convenient if a majority of your traffic tends to visit during a block of time.
11. WordPress has Built-in Spam Protection
Unfortunately, your website will not only attract visitors but also spammers. Spammers will post spam comments on your website and that is not what you want. Fear not, WordPress is equipped with a very robust anti-spam filter called Akismet. Akismet also has an integrated blacklist and an open proxy checker which automatically quarantine spam comments on your website.
12. Lower Setup and Maintenance Costs
Based on the experience we have gained, WordPress incurs fewer setup, customization, and maintenance costs in comparison to other Open Source CMS’s like Drupal and Joomla. Additionally, it is relatively easier to find WordPress designers and developers if more customization or development is necessary for the future.
WordPress can be a quick win for improving your customer experience. Contact us today and let’s get you started.
13. WordPress has Built-In User Management System
WordPress also has its own user management system. Through the user management system, you can create different users and give them different access privileges. You can set up a hierarchy of users and specify what each user can do. For example, you can set certain users to be able to comment only, or write blog posts and articles, or review others’ blog posts and articles and so on. Each user can also create his own profile including his own specific avatar.
Here are some of the roles the plugin, “WordPress Codex”, provides:
Super Admin – has total access to website features.
Administrator – has access to administration features.
Editor – can publish their own posts and approve or remove the posts of other users.
Author – can manage and publish their own posts.
Contributor – can manage and write their own posts but must rely on the administrator to approve them.
Subscriber – can view and edit their own profile (essentially, a user with their own account).
14. SEO Comes First
WordPress is known for having SEO built into the platform. In fact, WordPress automatically generates title tags and meta descriptions for all your pages and posts. This lets search engines known about your content, and it will get you indexed and potentially moved up in the rankings. As with everything in WordPress, there are also more advanced features offered by plugins and online tools.
Some Crucial CMS Validity Requirements:
Fast Loading Speed: The loading speed of a website is also influenced by your CMS. That’s why WordPress is already optimized for good speed.
Good Coding Standard: You can imagine how advanced it will be at its new versions are introduced in every few months since 2003 when it came. Expert developers are there to take care of it.
XML Sitemap: Easily generate and submit a sitemap to search engines. It helps them recognize the structure of your site content.
Navigation: In WordPress navigation becomes very robust with menus, drop down menu functionality, tags, categories, and tons of widgets provided in WordPress.
Image Optimization: Adding Title & Alt Tags in images takes no time. So, you don’t feel any burden to optimize your images for good ranking of your post/page.
Social Media Integration: Search engines give importance to sites getting good traffic from social networking sites. That’s why WordPress supports social media integration.
User Experience: WordPress is fully optimized to work well on multiple devices, browsers, and systems. In fact, themes coming in are also fully responsive.
Even though WordPress does all that; that doesn’t mean that once you hit publish, you’re going to start ranking and getting search traffic.
Keeping in mind that there are always intruders out there who want to get their hands on as many sites as they could, WordPress is developed with security in mind, so it is considered quite safe and secure to run any website.
However, just like the real world, the internet can be an uncertain place. But not to worry. Regular updates provided by WordPress strongly protect you from this vulnerability.
Regularly updating your WordPress version is quite effective to fight this vulnerability point.
So, Why Use WordPress? Because It Rocks
WordPress has a strong following all over the world. Some developers would rather use other platforms, but that often has to do with learning certain coding languages and throwing themselves in less user-friendly environments. As for bloggers, business owners, developers with clients, and e-commerce professionals, WordPress is the right choice. Not only do you maintain complete control over your site, but you receive great advantages like plugins, themes, free tools, and full media support.
We hope this article answered your question, “Why Use WordPress?” And if someone asks you the question, just send them over here. The best way to experience the true power of WordPress is by using it. Give it a try and let us know what you think. If you still have some thoughts or concerns, let us know in the comments below.
Nashmi Marketing is a leading digital marketing agency based in Amman, Jordan offering online marketing services including SEO, Paid Advertising, Social Media, Branding & PR Services, Email Marketing, and Sales Training.