It is always a great thing to have your own business, but having an online business makes it even better.
Because the internet changes so fast, one year online equals about five years in the real world.
To start a business, usually, it takes a lot of trial and error to see whether your online business will succeed or not.
But now, you don’t have to go through the same procedure and waste of time, money and efforts.
We have been studying and researching many of the online businesses that have started in Jordan and now we can gladly tell you that we have found out a 7-step proven sequence which you can follow to guarantee success for your online business.
Keeping it short, here are the steps:
Find a need and fill it.
Write copy that sells.
Design and build an easy-to-use website.
Use search engines to drive traffic to your site.
Establish an expert reputation for yourself.
Follow up with your customers and subscribers with email.
Increase your income through back-end sales and upselling.
Step 1: Find a need and fill it.
One of the major mistakes that we have realized is that most of the people go out and look for the product(s) and then they search for the market.
On the other hand, to boost your chances of success, start with the market first.
Usually, this is easier said than done, but thankfully the internet has made this type of market research a bit easier.
You can check out some forums or social media groups like this one (Ask Jordan FB Group) and see what questions people ask and what problems they’re trying to solve.
See the responses and results that people are getting.
These would be your potential competitors. Visit their pages and sites and note down what they’re doing to fill the demand.
Then you can use what you’ve learned to create a product for a market that already exists– but make it better than the competition.
Step 2: Write copy that sells.
If you’re not aware of creating a sales copy that properly takes visitors through the selling process from the moment they arrive to the moment they make a purchase, here’s what it should look like:
Arouse interest with a compelling headline.
Describe the problem your product solves.
Establish your credibility as a solver of this problem.
Add testimonials from people who have used your product.
Talk about the product and how it benefits the user.
Make an offer.
Make a strong guarantee.
Ask for the sale.
Throughout your copy, you need to focus on how your product or service is uniquely able to solve people’s problems or make their lives better.
Think and act like a customer.
Step 3: Design and build your website.
Now that you have found your market and created your product/service and you’ve nailed down your selling process, now it’s time for your online business presence.
Pro Tip: Your website is your online storefront, so make it simple and customer-friendly.
You have fewer than five seconds to grab someone’s attention–otherwise, they’re gone, never to be seen again.
Step 5: Establish an expert reputation for yourself.
People use the internet to find information. Provide that information and you’ll see more customers coming your way.
Step 6: Follow-up to turn visitors into buyers.
People that have visited your website and coming back are hot leads. Give them more content they like and follow up with them to make them buy your product/service.
Step 7: Increase your income through back-end sales and upselling.
One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them.
Closing the first sale is by far the most difficult part–not to mention the most expensive. So, use back-end selling and upselling to get them to buy again by offering them products that complement their original purchase.
These are the basic steps that you could easily follow to starting your online business in Jordan and anywhere you like.
Please let us know what are the things that have given you difficulties. Also, if you have any other useful information that could help others, please include them in the comments below.
Nashmi Marketing is a leading digital marketing agency based in Amman, Jordan offering online marketing services including SEO, Paid Advertising, Social Media, Branding & PR Services, Email Marketing, and Sales Training.